Friday, September 21, 2012

Stupid Press Release: Squatty Potty

One of my colleagues sent me this press release she received. My comments are not about the product's usefulness (if their claims are valid, wouldn't any stepstool do the trick? Like my kids' baby stepstools they use to reach the sink?), and more about their choice of language and the double entendre. The "hold your coverage" line was hilarious - especially given the constipation theme.

"People worldwide have been pooping better since the Squatty Potty was released last fall. That’s because the Squatty Potty, a toilet stool, improves bathroom posture, making it easier to assume the squatting position for more effective colon elimination.

A rising trend in health circles, experts say squatting helps in the prevention of colon disease, constipation, hemorrhoids, pelvic floor issues and similar ailments. In an effort to help alleviate the strain caused by using the modern toilet, Robert Edwards created the Squatty Potty. Its convenient design helps properly align the colon, and can easily be stored at the base of the toilet to prevent bathroom clutter between uses.
Next Tuesday, Squatty Potty will be announcing that it has sold 10,000 stools in six months. Would you be interested in talking to Robert prior to the announcement? We would just ask that you hold your coverage until Tuesday."

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