Usually I write about Stupid Products and Stupid Press Releases (hence the blog name). But today I'm doing something different - actually noting an ongoing and multifacted PR campaign that's interesting. It's from McDonald's. Yes, McDonald's! Like many brands, they're trying to appeal to the mom bloggers as well as regular consumers.
Ad Age had an interesting article this week discussing their social media campaign in the U.S. And the
New York Times had an excellent story on how McDonald's is remaking itself (menu, store interior) and using Twitter to tell stories. They invited a handful (well, three handfuls) of bloggers for an all-expense paid trip to its headquarters where they were wined and dined (so to speak) to get the word out.
I wasn't invited to that, but I've had my share of attention from McDonald's as a blogger. (Keep reading for some video below).
BLOGGER OUTREACH
As the publisher of
Frisco Kids, I've been contacted several times by PR firm for McDonald's Bay Area. For the past few months, I've gotten emails offering me information on McDonald's meals for 600 calories or less, eating on the run with the USDA MyPlate guidelines, customizing orders at McDonald's, and what the chain is doing from a quality food and nutritional menu offerings.
