Friday, August 31, 2012

How Not to Keep in Touch as a PR Person

If you're a PR person writing to a journalist, you might send an email like this:

Hi Debbie, 

It's been a while since we were last night touch so thought I'd just drop a line to see how you were doing and what kind of things you were working on these days. Are holidays on your radar yet? 

Look forward to getting back in touch and hope you have a great long weekend. 


The problem with this (aside from using the word "night" instead of "in") is that I have no clue who the PR person is, and who they represent. Why would I bother spilling my guts on how my life is going and what I'm working on, to a stranger?

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